Our mission with the Rethink Your Drink campaign is to educate people on the benefits of drinking water. It’s difficult to think about staying hydrated in our busy lives...we understand. But something that may motivate you is the reminder that you are fortunate to be able to make water your beverage of choice.
There are 884 million people worldwide who lack access to clean water, and 2.5 billion who lack access to basic sanitation. Approximately 2 million children under the age of 5 die each year from this crisis, which equals 4,000 deaths per day. Water-related diseases are the #1 killer of children, killing more than HIV/Aids, malaria, and measles combined.
Without sanitation and water, there can be no sustainable development in health or education, locking people into a cycle of poverty and disease. The burden falls heavily on women and children. Girls are denied an education because they have the task of walking for hours to find clean water. Many drop out of school during adolescence because of inadequate sanitation facilities. This is a sad and vicious cycle that needs serious attention.
So next time you feel thirsty, don’t reach for a can of soda or a cup of coffee. Fill up your glass with water, and be thankful that you can.
For more information on how you can join the international effort to bring clean water to developing countries, visit www.endwaterpoverty.org.
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